Marc Passarelli
Owner / Creative Director
201.986.2929
marcp@ycreativegroup.com

Marc Passarelli is a Marketing Entrepreneur and Creative Director with extensive experience in brand development, strategic marketing, corporate identity, digital media, advertising and graphic design for nearly 30 years.

Marc’s entrepreneurial career kicked off with his own graphic design firm in Princeton, NJ, after graduation from The College of New Jersey with a BA in Advertising Design. It was 1991 when he began his professional relationship with Chris Casarona, a college classmate.

In the financial and banking sector, Marc’s creative work helped establish consistent branding between departments at MasterCard International. With Morgan Stanley, he teamed with colleagues to design hundreds of projects for departments internationally and created a successful recruitment campaign for IT professionals

For the health & fitness industry, Marc partnered with his brother Ed to consult with Twinlab. They developed breakthrough publication formats, industry-leading production and the identity for the national magazine Muscular Development and continued to art direct it for 5 years increasing sales by 37%. They also designed packaging and advertising for Muscular Development’s vitamin and supplement lines.

Consulting with Dentino Marketing, Marc worked on the Isle of Capri Casino account teaming to produce the Isle Miles program, touted as innovative in Direct Marketing News. He again worked on many projects for MasterCard International.

Marc’s involvement work with Group DCA, a leader in online physician-facing, branded pharmaceutical interactions, earned Group DCA the Frost & Sullivan “Product Innovation” award and Medical Marketing & Media’s “Best use of Digital Marketing to Healthcare Professionals” award. He worked with nearly every leading pharmaceutical company on dozens of major brands. Later with Y Creative Group, Marc and his team then worked with WebMD and Phreesia to write, design and produce physician & patient-facing interactive work.

“I believe good design is good business. No one believes in this philosophy more than we do. With so many factors affecting a successful marketing program, the Y Creative Group team relies on me to maintain the highest level of design integrity in everything we do. From brand development to the institutional tools that expand information about your products and services, design represents a critical factor. For new customer acquisition, marketing campaigns would fail to attract sufficient attention without the provocative thinking associated with good design.”

Marc holds first-place awards from Print Magazine, Print’s Best Logos, NJ Art Directors Club, New Jersey CAMA, Frost & Sullivan, and Direct Marketing News. He holds a BA in Advertising Design from The College of New Jersey.

For the Paramus Regional Chamber of Commerce, he is currently on the Board of Directors and Chairs the Marketing Committee.

person-chris

Chris Casarona
Partner / Marketing Strategist
609.575.1415
chris@ycreativegroup.com

Chris Casarona is an experienced and knowledgeable marketing communications advisor with nearly 30 years of applied strategic and creative process. He brings a wide platform of services to the table beginning with strategic learning processes and extending through creative development, and campaign management.

“In my role, I help guide businesses through the process of developing a fully integrated brand. This means that the same unique promise that is discovered and creatively communicated to a company’s market(s) also serves as a rallying cry for its internal operations. When this dynamic is accomplished accurately, companies can experience their greatest growth.”

Prior to becoming a strategic advisor, Casarona spent nearly a decade working in Fortune 200 corporations to small privately held organizations. This span of cultures and experiences added greatly to his understanding and ability to address the needs of diverse organizations.

person-brian

Brian Hasenkamp
Partner / Web developer / New Media
609.647.4141
brian@ycreativegroup.com

Brian Hasenkamp graduated from Drexel University with a BS in Graphic Design and began a career in design and advertising. It didn’t take long for Brian to realize that the web was a very interesting place for his skill set to flourish. Keeping up on the latest technology for the web is exciting for Brian and he’s good at it.

“I help businesses with developing a website that is technologically advanced and easy-to-use. I believe honesty should be the foundation of all brand and advertising development. Honesty combined with a strategic understanding of the company and market can nurture powerful customer advocacy.”

In addition to Brian’s Web development, SEO and SEM experience, he explains complex technology concepts in easy-to-understand terms, and this makes for a smooth collaborative process.

Ed Passarelli
Creative Director

Kevin Newman
Creative Director / Illustrator

Tony Iaconetti 
Art Director

Robin Sodaro 
Art Director

Bethanne Toci 
Creative Copywriter & Editor

Tyler Jones
Web Developer

Matt Migdal
Web & Print Designer

Joe Cantone 
Offset / Digital & Variable Data

 

Lyman Dally
Illustrator

Gregg Hangebrauck
Color & Retouching

Robert Barbara 
Packaging Specialist

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